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Essentials of Health Care Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Eric N. Berkowitz 作者

Jones & Bartlett Publishers

译者

2003-06 出版日期

0 页数

USD 77.95 价格

Paperback

丛书系列

9780763732684 图书编码

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Essentials of Health Care Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Essentials of Health Care Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Essentials of Health Care Marketing 在线电子书图书描述

A complete curriculum of marketing management tools and techniques, ideal for graduate, and upper level graduate courses, is contained in this text. Filled with examples from a wide array of health care providers, health systems, HMOs, physician-hospital organizations, and more, the chapters cover market research, strategy, and the strategic marketing process. Each chapter also includes study questions, objectives, and charts. Instructor's manual available.

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