Essentials of Health Care Marketing 在线电子书 图书标签:
发表于2024-11-14
Essentials of Health Care Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
A complete curriculum of marketing management tools and techniques, ideal for graduate, and upper level graduate courses, is contained in this text. Filled with examples from a wide array of health care providers, health systems, HMOs, physician-hospital organizations, and more, the chapters cover market research, strategy, and the strategic marketing process. Each chapter also includes study questions, objectives, and charts. Instructor's manual available.
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Essentials of Health Care Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024