The Power of the Purse 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


The Power of the Purse

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Fara Warner 作者
Prentice Hall
譯者
2005-09-08 出版日期
240 頁數
USD 25.99 價格
Hardcover
叢書系列
9780131855199 圖書編碼

The Power of the Purse 在線電子書 圖書標籤: Women  Business   


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發表於2024-11-26

The Power of the Purse 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

The Power of the Purse 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

The Power of the Purse 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



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The Power of the Purse 在線電子書 著者簡介


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The Power of the Purse 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

The Power of the Purse 在線電子書 圖書描述

Women now drive some 80% of all buying decisions. By 2010, they'll account for half of America's private wealth: $13 trillion dollars. A few remarkable companies have learned how to refocus on women -- and, in so doing, have achieved truly stunning results. In The Power of the Purse, top journalist Fara Warner takes you behind the scenes at those companies, revealing how they did it -- and how you can, too. Unlike previous books on marketing to women, this one doesn't settle for generalities: it offers in-depth, start-to-finish case studies. Discover how McDonald's turned around its business by recognizing women as full-fledged consumers, not just 'Moms.' Learn how Kodak's digital camera business soared from fourth to first by recognizing women's importance as family 'memory makers'. See how P G built Swiffer into a cultural revolution, and how the diamond industry did the same for right-hand rings. Watch Bratz topple Barbie, Torrid create its enormously successful plus-size stores for teenagers, and Avon connect with a radically new generation of women.From Nike to Home Depot, each story is unique -- but in every case, these companies put women at the center of their strategies, and listened intently to what real women consumers were telling them. It's not about 'painting your products pink': it's about transforming the way you think about women. Do that, and you'll create products that sell better to everyone.

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