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Marketing Across Cultures (Culture for Business Series) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Fons Trompenaars 作者

Capstone

译者

2004-11-05 出版日期

353 页数

USD 19.95 价格

Paperback

丛书系列

9781841124711 图书编码

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Marketing Across Cultures (Culture for Business Series) 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Marketing Across Cultures (Culture for Business Series) 在线电子书图书描述

The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.

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