How To Produce Effective TV Commercials 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Hooper White 作者

McGraw-Hill

译者

1994-01-11 出版日期

0 页数

USD 47.95 价格

Hardcover

丛书系列

9780844230177 图书编码

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How To Produce Effective TV Commercials 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Praise for How to Produce Effective TV Commercials Hooper White is unique in the world of television production. In addition to being a great creative, he understands the business side of production. He has produced some of the all-time great commercials and has helped us through the intricacies of the cost of television commercials." -- John E. Ruhaak, Vice President Advertising and Promotion, United Airlines Hooper White is indeed a rare avis . . . a commercial producer who is neither an agency salesman/an apologist nor a client cost-cutting crusader. His book is excellent for both the novice and the experienced practitioner." -- Rob Klugman, Vice President Corporate Development, Adolph Coors Brewing Company "For many years Hooper White has enhanced the impact and cost-effectiveness of our TV commercials. The latest edition of his book is very comprehensive, readable, up-to-the-minute, and based on years of hands-on experience. It's simply the best reference of its kind." -- Jay Qualman, General Director of Advertising Buick Motor Division, General Motors Corporation

How To Produce Effective TV Commercials 在线电子书下载 mobi epub pdf txt 在线电子书下载

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