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Solomom Dutka 作者

NTC Business Books

译者

1995-04-01 出版日期

0 页数

USD 34.95 价格

Hardcover

丛书系列

9780844234229 图书编码

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Dagmar 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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basic reading in advertising

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basic reading in advertising

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As advertising expenditures in the U.S. continue to increase, the pressure for campaigns to achieve stated goals and produce a return on investment is intensifying. DAGMAR (Defining Advertising Goals for Measured Advertising Results), one of the ANA's most popular publications, helps ensure that your advertising strategies stay on target. This book demonstrates how you can meet your advertising objectives by using clearly defined goal-setting procedures and ongoing achievement measurements. DAGMAR provides an in-depth analysis of how to measure advertising results, how the advertising process works and how to define advertising goals. Its practical and hard-hitting content is supported by examples, charts and descriptions, all designed to ensure that brand marketers improve the effectiveness and cost-efficiency of any advertising campaign.

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