Strategic Marketing

Strategic Marketing pdf epub mobi txt 电子书 下载 2025

出版者:McGraw Hill Higher Education
作者:D Cravens
出品人:
页数:0
译者:
出版时间:2005-06-01
价格:0
装帧:Paperback
isbn号码:9780071244329
丛书系列:
图书标签:
  • 战略 
  • 营销 
  • 英语 
  • 管理 
  •  
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Strategic Marketing is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The author examines many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Science’s Outstanding Marketing Educator Award.

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