Political Campaigning in Referendums 在線電子書 圖書標籤:
發表於2024-11-20
Political Campaigning in Referendums 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
This book reviews the research on campaigns and elections and investigates the effects of campaigning in referendums, drawing on panel survey data, media content data, focus groups, and interviews with journalists and campaign managers. The authors argue that the media coverage not only influences public perceptions of the campaign, the referendum issue and the party leaders, but that, in a close race, it also shapes the voting and the political future of the incumbent party.
The first study to investigate the dynamics and effects of a referendum campaign on politicians, media and citizens, this innovative volume will be of interest to students and researchers of political communication.
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Political Campaigning in Referendums 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024