Communication Theories

Communication Theories pdf epub mobi txt 电子书 下载 2025

出版者:Allyn & Bacon
作者:Werner J. Severin
出品人:
页数:432
译者:
出版时间:June 19, 2000
价格:$78.70
装帧:Paperback
isbn号码:9780801333354
丛书系列:
图书标签:
  • Communication 
  • 传播学 
  • Theories 
  • 美国 
  • 英文原版 
  • media 
  • theory 
  • communication 
  •  
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The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, using discussions of mediamorphosis, hypertext, multimedia, interface design, Internet addiction and Internet dependency. An extensively rewritten chapter on media chains and conglomerates addresses key developments in the field. The book also includes unique coverage of media uses and institutions, meant as an alternative way to think about mass communication. For readers interested in exploring mass communication theory.

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#坡国教材

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#坡国教材

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#this is a great work, highly recommended

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居然真的没有中文版。。。

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考试的时候才发现这是本不错的书,许多模型和原理都值得学习,但是缺憾是无法作为一本读物来阅读。

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