American Business, 1920-2000 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Thomas K. McCraw 作者

Harlan Davidson

译者

2000-03 出版日期

0 页数

USD 18.95 价格

Paperback

丛书系列

9780882959856 图书编码

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American Business, 1920-2000 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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American Business, 1920-2000 在线电子书图书描述

Unique for its breadth of coverage and depth of analysis this uncommonly readable book is certain to become a classic. Five of the book's ten chapters provide in-depth analyses of representative companies and the remarkable people who led them. These firms include McDonald's, Procter & Gamble, Boeing, General Motors, and Ford-all of which began as entrepreneurial startups and grew to become big businesses. Their success stories are counterbalanced by a detailed dissection of the monumental failure of RCA, long the world leader in consumer electronics but today all but extinct.

Interspersed with the company-centered chapters are five brief "overview" chapters: one each on women and African Americans in business, and three on vital sectors of American business: first finance, then chemicals and pharmaceuticals, and, most recently, computers, Silicon Valley, and the Internet.

With 35 photographs and a comprehensive bibliographic essay, this compact, enjoyable work will be highly appreciated by anyone interested in how American business powered the twentieth century.

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