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Best Practice Cases in Branding 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Kevin Lane Keller 作者

Prentice Hall

译者

2002-11-22 出版日期

304 页数

USD 41.60 价格

Paperback

丛书系列

9780131411333 图书编码

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Best Practice Cases in Branding 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Best Practice Cases in Branding 在线电子书图书描述

The twelve cases in this book, written by Kevin Lane Keller, one of the international leaders in the study of strategic brand management and integrated marketing communications, feature some of the world's most successful brands and companies, including Levi Strauss & Co., Intel, Nike, and DuPont. Keller's cases examine the strategic brand management process, best practice guidelines, and how to best build and manage brand equity. For executives and managers in marketing and/or brand management. This book is suggested for use with Strategic Brand Management, 2e,</U> also by Kevin Lane Keller and published by Prentice Hall.

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