Marketing Without Wires 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Kim M. Bayne 作者

Wiley

译者

2002-03-18 出版日期

304 页数

USD 34.99 价格

Paperback

丛书系列

9780471129608 图书编码

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Marketing Without Wires 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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中间的案例研究时需要考虑历史背景.

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Marketing Without Wires 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Marketing Without Wires 在线电子书图书描述

Practical advice and guidance for anyone who wants to serve the mobile consumer market

Written by Kim Bayne, formerly the host of the popular public radio program "The Cyber Media Show with Kim Bayne," this book uses cutting-edge case studies of early adopters who are setting the trends for mobile advertising to explain the major differences and similarities between wired and wireless marketing tools and how to leverage them for optimum advantage. Readers learn how to choose and implement the best options and services for their needs, and how to link offline and online programs to create a comprehensive integrated marketing presence. The book also shows how to develop strategies for delivering wireless content that mobile customers want and need, how to create a sure-fire wireless marketing program, and much more.

Companion Web site features helpful resources and articles on new developments in wireless marketing.

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