The Balanced Scorecard 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


The Balanced Scorecard

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Robert S. Kaplan 作者
Harvard Business Review Press
譯者
1996-9 出版日期
336 頁數
322.0 價格
Hardcover
叢書系列
9780875846514 圖書編碼

The Balanced Scorecard 在線電子書 圖書標籤: 管理  strategy  英文  電子版。  我的管理學  學習  商業  原版書   


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發表於2024-06-30

The Balanced Scorecard 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

The Balanced Scorecard 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

The Balanced Scorecard 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



The Balanced Scorecard 在線電子書 用戶評價

評分

“if you can't measure it, you can't manage it"

評分

平衡記分卡 化戰略為行動: 如果不能衡量, 就不能管理

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把筆記誤刪瞭……不讀也罷

評分

"The senior executives in companies were using the Balanced Scoredcard as the central organizing framework for important managerial process"

評分

“if you can't measure it, you can't manage it"

The Balanced Scorecard 在線電子書 著者簡介


The Balanced Scorecard 在線電子書 著者簡介


The Balanced Scorecard 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

The Balanced Scorecard 在線電子書 圖書描述

Book Description

Here is the book-by the recognized architects of the Balanced Scorecard that shows how managers can use this revolutionary tool to mobilize their people to fulfill the company's mission. More than just a measurement system, the Balanced Scorecard is a management system that can channel the energies, abilities, and specific knowledge held by people throughout the organization toward achieving long-term strategic goals.

Kaplan and Norton demonstrate how senior executives in industries such as banking, oil, insurance, and retailing are using the Balanced Scorecard both to guide current performance and to target future performance. They show how to use measures in four categories-financial performance, customer knowledge, internal business processes, and learning and growth-to align individual, organizational, and cross-departmental initiatives and to identify entirely new processes for meeting customer and shareholder objectives.

The authors also reveal how to use the Balanced Scorecard as a robust learning system for testing, gaining feedback on, and updating the organization's strategy. Finally, they walk through the steps that managers in any company can use to build their own Balanced Scorecard.

The Balanced Scorecard provides the management system for companies to invest in the long term-in customers, in employees, in new product development, and in systems-rather than managing the bottom line to pump up short-term earnings. It will change the way you measure and manage your business.

Synopsis

Here is the book - by the recognized architects of the Balanced Scorecard - that shows how managers can use this revolutionary tool to mobilize their people to fulfill the company's mission. More than just a measurement system, the "Balanced Scorecard" is a management system that can channel the energies, abilities, and specific knowledge held by people throughout the organization toward achieving long-term strategic goals. Kaplan and Norton demonstrate how senior executives in industries, such as banking, oil, insurance, and retailing are using the "Balanced Scorecard" both to guide current performance and to target future performance. They show how to use measures in four categories-financial performance, customer knowledge, internal business processes, and learning and growth-to align individual, organizational, and cross-departmental initiatives and to identify entirely new processes for meeting customer and shareholder objectives. The authors also reveal how to use the Balanced Scorecard as a robust learning system for testing, gaining feedback on, and updating the organization's strategy. Finally, they walk through the steps that managers in any company can use to build their own Balanced Scorecard. "The Balanced Scorecard" provides the management system for companies to invest in the long term - in customers, in employees, in new product development, and in systems - rather than managing the bottom line to pump up short-term earnings. It will change the way you measure and manage your business.

Book Dimension

Height (mm) 241                Width (mm) 167

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平衡計分卡:化戰略為行動

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