Unleashing the Idea Virus 在線電子書 圖書標籤:
發表於2024-12-27
Unleashing the Idea Virus 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus.
In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfuly launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers.
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Unleashing the Idea Virus 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024