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作者

Prentice Hall

译者

2003-01 出版日期

0 页数

0 价格

Paperback

丛书系列

9780131001350 图书编码

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Marketing Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Marketing Management 在线电子书图书描述

The book discusses the Asian economic crisis and its impact on marketing activities in the region. This second edition captures the new challenges for regional marketers and proposes fresh ways of thinking about them. At the same time, it continues to build on the fundamental features of the first edition. The book includes illustrations of Asian advertisements to inform and challenge the reader; new marketing examples, particularly from China, Hong Kong, and India; more country-by-country analyses of specific issues; updated material and empirical data on the functioning and behavior of Asian consumers and markets; expanded discussion of pertinent issues in Asian marketing; and new end-of-chapter concept applications, many of them dealing with actual marketing challenges facing real businesses in Asia. For working managers, executives and marketers.

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