Wikinomics

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唐·泰普斯科特:全球著名的新经济学家和商业策略大师,被誉为“数字经济之父”。他于1992年创办了新范式(New Paradigm)智库,研究突破性技术在生产率、商业效能、竞争力等方面的商业应用。他也是世界最受追捧的商业演讲人之一,《财富》500强企业中超过半数的CEO们,曾聆听过他的演讲。其中包括许多重要人物,如美国前总统克林顿、IBM总裁郭士纳、微软前总裁鲍尔默、Google公司CEO施密特等等。他的著作包括畅销书《数字经济蓝图》、《数字化成长》等。

译者介绍

何帆,中国社会科学院世界经济与政治研究所所长助理。主要研究领域为宏观经济、国际金融。2006年当选为“世界经济论坛全球青年领袖”。译著包括《世界是平的》等十余部。

出版者:Portfolio
作者:Don Tapscott
出品人:
页数:352
译者:
出版时间:2007-1-1
价格:GBP 25.95
装帧:Hardcover
isbn号码:9781591841388
丛书系列:
图书标签:
  • wikinomics 
  • Web2.0 
  • 经济学 
  • wiki 
  • collaboration 
  • 经济 
  • 互联网 
  • business 
  •  
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In just the last few years, traditional collaborationin a meeting room, a conference call, even a convention centerhas been superseded by collaborations on an astronomical scale. Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success. A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty-first century. Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about:

Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry.

Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production.

Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems.

An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century.

具体描述

读后感

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1, 这本书讨论的是“大规模协作是如何改变了一切?” 其核心思想是:WIKINOMICS的基本原理为:开放、对等、共享、全球运作。 这本书,可以作为“了解性知识”,拓展视野,而非 必购书目。 可以是必读,但未必是必购。 你可以到图书馆去借阅——这本书定价是43.80——对于292...  

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第一步,把名字翻译得基本正确(没翻好也没关系,营销人员可以帮你改) 第二步,把书分配给自己的下属(研究生比如) 第三步,在固定的时间收作业 第四步,叫另外一批人统一大家的翻译名词 第五步,交给出版公司组合排版完毕 第六步,叫一批“知名人士”写书评 第七步,出版上...

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Reviews about WIKINOMICS 第一章 在(维基经济学)的第一章的开头,D&A(作者Don and Anthony)就以一个黄金公司(Goldcorp Inc)的例子来向世人展现了开放资源的强大益处,这家小采矿公司的老板麦克欧文由于手中掌握的资源有限,债务拖延和生产成本等问题一筹莫展,但是...  

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用户评价

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The most boring book I have ever read...

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基本上是从网络各博文剪贴而成。对集体智慧等没有概念的话,还是能读一下。在网路泡了一阵子的人,这本书不会有什么新鲜的东西给你。

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中文版翻译的太烂

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卡尔顿的大三读的,当时觉得很无聊,但是因为考试需要,还是被迫读完了

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The core principles of mass collaboration are openness, peering, sharing and acting globally. Team up with other companies and share in the profits. If you have a great idea that you think will be groundbreaking, don't hoard it for yourself! Go online and find people with similar ideas and collaborate with them.

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