Striking Images

Striking Images pdf epub mobi txt 电子书 下载 2025

出版者:Chronicle Books
作者:Monte Beauchamp
出品人:
页数:272
译者:
出版时间:2006-04-01
价格:USD 16.95
装帧:Paperback
isbn号码:9780811851435
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From the 1920s to the 1950s, a small but useful advertising gimmick spread like wildfire into the purses, pockets, and kitchen drawers of millions of Americans. The give-away matchbook was one of the most pervasive means ever found of putting promotional images into the hands of the public. Small and disposable, matchbooks were not only a highly successful marketing tool for a wide variety of products, they were also the repositories for a wealth of anonymous design creativity. Fantasies of ocean travel, bathing beauties, regal leisure, and tropical locales adorned the covers, as did hand-lettered typography, stylized illustration, and eye-catching color. This red-hot celebration brings the ubiquitous matchbook's art to life in all its pulp panache and visual zing.

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