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Monte Beauchamp 作者

Chronicle Books

译者

2006-04-01 出版日期

272 页数

USD 16.95 价格

Paperback

丛书系列

9780811851435 图书编码

Striking Images 在线电子书图书标签: 插画

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Striking Images 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Striking Images 在线电子书图书描述

From the 1920s to the 1950s, a small but useful advertising gimmick spread like wildfire into the purses, pockets, and kitchen drawers of millions of Americans. The give-away matchbook was one of the most pervasive means ever found of putting promotional images into the hands of the public. Small and disposable, matchbooks were not only a highly successful marketing tool for a wide variety of products, they were also the repositories for a wealth of anonymous design creativity. Fantasies of ocean travel, bathing beauties, regal leisure, and tropical locales adorned the covers, as did hand-lettered typography, stylized illustration, and eye-catching color. This red-hot celebration brings the ubiquitous matchbook's art to life in all its pulp panache and visual zing.

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