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Internet Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Richard Mayer 作者

Pitman Publishing

譯者

2002-12 出版日期

512 頁數

USD 99.50 價格

Paperback

叢書系列

9780273658832 圖書編碼

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發表於2024-09-17

Internet Marketing 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Internet Marketing 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Internet Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Internet Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Internet Marketing 在線電子書圖書描述

This book is a comprehensive guide to how organizations can use the internet to support their marketing activities and covers all aspects of Internet marketing - environment analysis, strategy development and implementation. Building on the successful and widely regarded first edition, this second edition has a completely revised structure and streamlined content, increasing the marketing orientation of the text by decreasing technical background about the internet. New to this edition: a revised structure providing a clear sequence to the stages of strategy development and implementation; a new chapter on how the Internet can be used to vary the marketing mix; new chapters on the micro- and macro-environment for the Internet, providing a foundation for strategy development, strategy chapter has been updated to reflect latest thinking; greater detail on Internet marketing communications, including the latest techniques, such as pay-per-click search engines and viral marketing; new case studies; relationship marketing chapter now takes a CRM-oriented approach; new, four-color design to improve clarity.

Internet Marketing 在線電子書下載 mobi epub pdf txt 在線電子書下載

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