Adland 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Mark Tungate 作者

Kogan Page

译者

2006 出版日期

278 页数

USD 39.95 价格

精装

丛书系列

9780749448370 图书编码

Adland 在线电子书图书标签: 广告 ad 业务

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Adland 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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一本广告大亨们的发家致富八卦史

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一本广告大亨们的发家致富八卦史

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一本广告大亨们的发家致富八卦史

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Adland 在线电子书图书描述

Adland is a ground-breaking examination of modern advertising, from its origins in the 19th century to the evolution of the current advertising landscape. Author and journalist Mark Tungate examines key developments in advertising, from print, radio, and television advertisements to the opportunities afforded by digital media -- podcasting, text messaging, and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in international advertising, including Tom Bernadin, CEO of Leo Burnett; Jean-Marie Dru, President and CEO of TBWA Worldwide; and John Hegarty, Chairman of BartleBogleHegarty. Exploring the roots of the advertising industry in New York and London, and going on to cover Western Europe and the emerging markets of Eastern Europe, Asia, and Latin America, Adland offers a comprehensive examination of a global industry and suggestshow it is likely to develop in the future.

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