In Defense of Advertising 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Jerry Kirkpatrick 作者

TLJ Books

译者

2007-01-02 出版日期

204 页数

USD 16.95 价格

Paperback

丛书系列

9780978780302 图书编码

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In Defense of Advertising 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

In Defense of Advertising 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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In Defense of Advertising 在线电子书图书描述

"In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. It argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism. Its theme is that the social and economic criticisms of advertising are false because they are based on a false philosophic and economic world view. Only an alternative world view can refute the charges and put forth a positive moral evaluation of advertising¿s role in human life. The author defends advertising because it appeals to the rational self-interest of consumers for the rationally selfish, profit-making gain of the capitalists."

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