For the Win

For the Win pdf epub mobi txt 電子書 下載2025

Kevin Werbach is an associate professor of legal studies and business ethics at The Wharton School, University of Pennsylvania. He is also the founder of the Supernova Group, a technology analysis and consulting firm. He co-led the review of the Federal Communications Commission for the Obama-Biden Transition Project. Called “one of the few policy wonks who really got it” by Wired, he helped develop the United States Government’s e-commerce policy, shaped the FCC's approach to Internet issues, and authored Digital Tornado, the first comprehensive analysis of the implications of the Internet. A sought-after speaker and commentator, Werbach appears frequently in print and broadcast media including CNN, CNBC, NPR, ABC News, USA Today, The New York Times, The Wall Street Journal, and The Washington Post. His writing has appeared in Harvard Business Review, Fortune, The Industry Standard, The Philadelphia Inquirer, and Slate, among other publications. He blogs at http://werblog.com and tweets at @kwerb.

Dan Hunter is an expert in internet law, intellectual property, and the application of games to public policy arenas. He is a professor of law at New York Law School and the director of the school’s Institute for Information Law & Policy. He is also an adjunct associate professor of legal studies at The Wharton School, University of Pennsylvania. His research has appeared in journals such as the California Law Review, the Texas Law Review, the William & Mary Law Review, and the Journal of Legal Education. Hunter is a judge for the resolution of domain name disputes for the World Intellectual Property Organization, and is on the editorial board of numerous journals. He was one of the first scholars to examine the social significance of virtual worlds, and he co-founded the scholarly blog Terra Nova (terranova.blogs.com).

出版者:Wharton Digital Press
作者:Kevin Werbach
出品人:
頁數:148
译者:
出版時間:2012-10-2
價格:USD 15.99
裝幀:Paperback
isbn號碼:9781613630235
叢書系列:
圖書標籤:
  • Gamification 
  • 遊戲思維 
  • game 
  • 遊戲化 
  • 商業 
  • business 
  • 經濟學 
  • 設計 
  •  
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Take your business to the next level—for the win

Millions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational heart of the human psyche.

In For the Win, authors Kevin Werbach and Dan Hunter argue persuasively that gamemakers need not be the only ones benefiting from game design. Werbach and Hunter are lawyers and World of Warcraft players who created the world’s first course on gamification at the Wharton School. In their book, they reveal how game thinking—addressing problems like a game designer—can motivate employees and customers and create engaging experiences that can transform your business.

For the Win reveals how a wide range of companies are successfully using game thinking. It also offers an explanation of when gamifying makes the most sense and a 6-step framework for using games for marketing, productivity enhancement, innovation, employee motivation, customer engagement, and more.

In this illuminating guide, Werbach and Hunter reveal how game thinking can yield winning solutions to real-world business problems. Let the games begin!

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讀後感

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一、关于作者 凯文·韦巴赫(Kevin Werbach) ,宾夕法尼亚大学沃顿商学院教授,创建了全球游戏化课程和技术分析咨询公司,超新星集团。 凯文·韦巴赫(Kevin Werbach) ,宾夕法尼亚大学沃顿商学院教授 。 二、核心论点 大多数人类活动都是游戏,不应该谈论该不该玩游戏,而应...  

評分

当我们还很小的时候,所有的记忆都是关于各种玩耍,实际上在很多国家,六岁以下的儿童的主要任务不是学习,而是玩。 但中国对于玩这件事,向来情绪复杂。 从很多词句就能看出来:玩物丧志、不务正业、好逸恶劳、游手好闲、不求上进…… 韩愈还留下一句名言,“业精于勤,荒于嬉...  

評分

一、关于作者 凯文·韦巴赫(Kevin Werbach) ,宾夕法尼亚大学沃顿商学院教授,创建了全球游戏化课程和技术分析咨询公司,超新星集团。 凯文·韦巴赫(Kevin Werbach) ,宾夕法尼亚大学沃顿商学院教授 。 二、核心论点 大多数人类活动都是游戏,不应该谈论该不该玩游戏,而应...  

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用戶評價

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prepare for coursera

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例子比較少,有些空

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prepare for coursera

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遊戲觀點看商業

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例子比較少,有些空

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