For the Win 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025


For the Win

簡體網頁||繁體網頁
Kevin Werbach 作者
Wharton Digital Press
譯者
2012-10-2 出版日期
148 頁數
USD 15.99 價格
Paperback
叢書系列
9781613630235 圖書編碼

For the Win 在線電子書 圖書標籤: Gamification  遊戲思維  game  遊戲化  商業  business  經濟學  設計   


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發表於2025-02-16

For the Win 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2025

For the Win 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2025

For the Win 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025



For the Win 在線電子書 用戶評價

評分

例子比較少,有些空

評分

例子比較少,有些空

評分

werbach大神 gamification入門作!

評分

例子比較少,有些空

評分

werbach大神 gamification入門作!

For the Win 在線電子書 著者簡介

Kevin Werbach is an associate professor of legal studies and business ethics at The Wharton School, University of Pennsylvania. He is also the founder of the Supernova Group, a technology analysis and consulting firm. He co-led the review of the Federal Communications Commission for the Obama-Biden Transition Project. Called “one of the few policy wonks who really got it” by Wired, he helped develop the United States Government’s e-commerce policy, shaped the FCC's approach to Internet issues, and authored Digital Tornado, the first comprehensive analysis of the implications of the Internet. A sought-after speaker and commentator, Werbach appears frequently in print and broadcast media including CNN, CNBC, NPR, ABC News, USA Today, The New York Times, The Wall Street Journal, and The Washington Post. His writing has appeared in Harvard Business Review, Fortune, The Industry Standard, The Philadelphia Inquirer, and Slate, among other publications. He blogs at http://werblog.com and tweets at @kwerb.

Dan Hunter is an expert in internet law, intellectual property, and the application of games to public policy arenas. He is a professor of law at New York Law School and the director of the school’s Institute for Information Law & Policy. He is also an adjunct associate professor of legal studies at The Wharton School, University of Pennsylvania. His research has appeared in journals such as the California Law Review, the Texas Law Review, the William & Mary Law Review, and the Journal of Legal Education. Hunter is a judge for the resolution of domain name disputes for the World Intellectual Property Organization, and is on the editorial board of numerous journals. He was one of the first scholars to examine the social significance of virtual worlds, and he co-founded the scholarly blog Terra Nova (terranova.blogs.com).


For the Win 在線電子書 著者簡介


For the Win 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

For the Win 在線電子書 圖書描述

Take your business to the next level—for the win

Millions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational heart of the human psyche.

In For the Win, authors Kevin Werbach and Dan Hunter argue persuasively that gamemakers need not be the only ones benefiting from game design. Werbach and Hunter are lawyers and World of Warcraft players who created the world’s first course on gamification at the Wharton School. In their book, they reveal how game thinking—addressing problems like a game designer—can motivate employees and customers and create engaging experiences that can transform your business.

For the Win reveals how a wide range of companies are successfully using game thinking. It also offers an explanation of when gamifying makes the most sense and a 6-step framework for using games for marketing, productivity enhancement, innovation, employee motivation, customer engagement, and more.

In this illuminating guide, Werbach and Hunter reveal how game thinking can yield winning solutions to real-world business problems. Let the games begin!

For the Win 在線電子書 下載 mobi epub pdf txt 在線電子書下載


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For the Win 在線電子書 讀後感

評分

这是我的第36本英语原著,FOR THE WIN 的读书感想。 查词50个,复习难度不大,继续读原著。 偶然在亚马逊看到《游戏化思维》的预售,评价不错,我承认我是被它的名字吸引的。 回想起年前设下的众多计划,多而繁杂,怎样按部就班的完成它们呢,这是我在努力的过程中一直在思考的...  

評分

在产品运营中,激活用户阶段,我们应该主要做好以下三方面的工作: 1、通过埋点等手段收集新用户人群画像及用户行为轨迹,创建转化漏斗模型。 2、通过数据,帮助用户更快体验产品亮点,满足用户需求,促进产品传播; 3、观察活跃用户与非活跃用户人群差异,定位到相关问题,进...  

評分

評分

評分

大概浏览了一下这本书,没有很仔细的阅读。 组织是为了一个共同的目标而存在的,如何让组织运营的更为有效,更有利于实现公司目标,一代又一代的管理人不断的进行研究。 这本书,从游戏的角度来切入管理,倒是第一次见。 在战略运营体系中,最后一个是激励考核。很多公司的激励...  

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