Smart Alliance 在線電子書 圖書標籤: 發展議題-全球化 公民圖書館(廣州) CSR
發表於2024-11-26
Smart Alliance 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
A classic case study.
評分A classic case study.
評分A classic case study.
評分A classic case study.
評分A classic case study.
Large and wealthy global companies too often fail to acknowledge environmental responsibility or workers' rights. This book tells the dramatic story of one company-- Chiquita Brands International--that decided to change the negative paradigm. Formerly the notorious United Fruit Company, a paternalistic organization that gave the name "Banana Republic" to tropical countries in Central America, Chiquita defied all expectations in the mid-1990s by forming agreements with the Rainforest Alliance that transformed not only the corporation itself but also an important segment of the banana industry. Gary Taylor and Patricia Scharlin reveal the inside story of how corporate executives, banana workers, local leaders, and conservation advocates learned to work together and trust one another. Over the objections of skeptical critics, Chiquita and the Rainforest Alliance established a Better Banana "seal of approval" to certify genuine efforts to improve soil and water quality, ensure rainforest conservation, and enhance worker health and safety. This chronicle of their collaboration, told objectively and with extensive documentation, presents a promising new model of cooperative behavior-a model that shows how multinational companies can become motivated to solve critical global problems.
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Smart Alliance 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024