What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.
具體描述
讀後感
評分
評分
評分
評分
用戶評價
書裏的結論建立在兩個前提之下：消費者隻能記住少數的品牌；消費者無法比較産品之間的技術差異。從這個角度看，本書結論更適閤快速消費品行業
评分書裏的結論建立在兩個前提之下：消費者隻能記住少數的品牌；消費者無法比較産品之間的技術差異。從這個角度看，本書結論更適閤快速消費品行業
评分書裏的結論建立在兩個前提之下：消費者隻能記住少數的品牌；消費者無法比較産品之間的技術差異。從這個角度看，本書結論更適閤快速消費品行業
评分書裏的結論建立在兩個前提之下：消費者隻能記住少數的品牌；消費者無法比較産品之間的技術差異。從這個角度看，本書結論更適閤快速消費品行業
评分書裏的結論建立在兩個前提之下：消費者隻能記住少數的品牌；消費者無法比較産品之間的技術差異。從這個角度看，本書結論更適閤快速消費品行業
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