本书是市场营销研究最经典的教材之一，作者在市场营销研究方法方面造诣颇深。全书按照营销研究的过程进行组织，从问题定义开始，经过研究设计，决定数据收集方法，然后进行数据收集、分析与解释，最后提交研究报告。本书还介绍了各种研究方法的优点和缺点，以使学生能更深刻地理解并能正确地运用各种研究方法。本教材适用于市场营销专业本科生、研究生以及从事营销调研的专业人士。
◎本书特别设计了许多栏目来锻炼学生的营销调研技巧：案例、问题、伦理两难、研究现状等。
◎第9版在必要的章节精简了相关内容，使之更容易为学生理解。
◎第9版在每章的前面增加了学习目标，让学生更清楚他们所要学习的内容。
◎第9版增设了边框，对重要内容进行总结。
◎第9版对25％的案例进行了更新。
强力推荐：Marketing Research: Methodological Foundation 英文原版火热发售
具体描述
读后感
If you want to know about Marketing Research or doing MR at the moment, I recommend you take time to read this book. From this book, you will know the process of MR.
评分If you want to know about Marketing Research or doing MR at the moment, I recommend you take time to read this book. From this book, you will know the process of MR.
评分If you want to know about Marketing Research or doing MR at the moment, I recommend you take time to read this book. From this book, you will know the process of MR.
评分If you want to know about Marketing Research or doing MR at the moment, I recommend you take time to read this book. From this book, you will know the process of MR.
评分If you want to know about Marketing Research or doing MR at the moment, I recommend you take time to read this book. From this book, you will know the process of MR.
用户评价
翻译比较不给力
评分翻译比较不给力
评分Marketing Research的入门宝典
评分Mt guide to my current job.
评分Marketing Research的入门宝典
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