快消市场经理小白书 在线电子书 图书标签: 市场营销  工作  快消  营销  怎样做个正常人  商业  51   

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上周日拼命拼命刷完最后几章并搞定了读书笔记；现在仿佛很流行商业小说形式，从高德拉特的TOC系统小说，到质量免费的质量管理方面的商业小说，而且，通过小说来传达某一理念，也是一种技巧；相对空洞的讲大道理，讲故事都是更吸引人。--书借于无锡市图书馆（很有可能两个月前），于2014年1月12日归还。

#怎样做个正常人#系列

上周日拼命拼命刷完最后几章并搞定了读书笔记；现在仿佛很流行商业小说形式，从高德拉特的TOC系统小说，到质量免费的质量管理方面的商业小说，而且，通过小说来传达某一理念，也是一种技巧；相对空洞的讲大道理，讲故事都是更吸引人。--书借于无锡市图书馆（很有可能两个月前），于2014年1月12日归还。

对于接触快消核心销售业务的人来说，这本书实战价值太不值得一体了。作者可能就是快消行业市场部做广告之类的小文员吧。对整个行业的认识、对影响业绩的因子没有一个系统性的把握。不建议刚入这个行业的人读。

对于非快销行业的我，这书确实有趣易懂。人物情节没太过占篇幅，知识点的穿插到位及时不刻意。说是快销市场经理，但很多还是围绕促销经理展开。有些跨部门沟通提供了些不错技巧。适合中小企业市场部多看多学习，在自己行业会有借鉴的。

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