快消市场经理小白书 在线电子书 图书标签: 市场营销 工作 快消 营销 怎样做个正常人 商业 51
发表于2024-11-08
快消市场经理小白书 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
完全融入到故事中了,意犹未尽的感觉。像看小说一样学市场~不仅推荐做市场工作的朋友们看,做终端或渠道销售的人也可以看看
评分一般般吧。只有几点可看之处。
评分对于接触快消核心销售业务的人来说,这本书实战价值太不值得一体了。作者可能就是快消行业市场部做广告之类的小文员吧。对整个行业的认识、对影响业绩的因子没有一个系统性的把握。不建议刚入这个行业的人读。
评分#怎样做个正常人#系列
评分完全融入到故事中了,意犹未尽的感觉。像看小说一样学市场~不仅推荐做市场工作的朋友们看,做终端或渠道销售的人也可以看看
周白羽,非标准工科女,做过耐消、快消,从蹲店、扫街到规划、管理一步一步往上爬,也干过咨询顾问,也讲过课,也写过专题,也操过盘。越干越心惊肉跳,越干越妄自菲薄,以前恨不能一步到“总”,现在听到别人称呼自己带个“总”字赶紧顾左右而言他。
外行的看热闹,内行的看门道,《快消市场经理小白书:看别人的故事,做自己的市场》既有热闹可看,又有门道可究,现在就进去瞅瞅吧……中国从来不缺“点子大王”、“策划天才”,只缺能把想法实现的人才。所有的老板都在寻找这样的市场营销领袖——他们不但会想,而且能做。然而,纵观林林总总的市场类书籍,教读者如何“想”的俯拾皆是,但对于如何“做”却讳莫如深。究其原因,无外乎两条:其一,一个好“想法”实现过程是漫长的,期间必然受到众多主观、客观因素的影响,任意一个干系人看似无关痛痒的决定,都可能对结果产生颠覆性的影响,所以,如何“做”不好说;其二,市场类工作与销售类工作不同,其实现过程需要大量依赖于来自各方的配合,个人对工作过程的支配性低,所以对结果也就难以把控,因此,如何“做”实在是说也没用。为了填补这一空白,满足绝大多数有志于成为消费品行业市场营销领袖的读者对如何将想法落实的需求,周白羽所著的《快消市场经理小白书:看别人的故事,做自己的市场》以商业小说的形式,带领您亲历小说中的角色们在快消品市场的战斗生涯,让您在品味别人故事的同时,轻轻松松理解深奥的市场营销理论,学会为策划方案的落实步骤保驾护航,从而锁定方案的成功。
Hi, I have just read the book about marketing and I have made my book note into a mindmap with much that I believe is important to save a copy as below. You may also check it out with weipan(http://vdisk.weibo.com/s/C3YOBqbmpmSgG). Thank you! By Emily...
评分Hi, I have just read the book about marketing and I have made my book note into a mindmap with much that I believe is important to save a copy as below. You may also check it out with weipan(http://vdisk.weibo.com/s/C3YOBqbmpmSgG). Thank you! By Emily...
评分Hi, I have just read the book about marketing and I have made my book note into a mindmap with much that I believe is important to save a copy as below. You may also check it out with weipan(http://vdisk.weibo.com/s/C3YOBqbmpmSgG). Thank you! By Emily...
评分Hi, I have just read the book about marketing and I have made my book note into a mindmap with much that I believe is important to save a copy as below. You may also check it out with weipan(http://vdisk.weibo.com/s/C3YOBqbmpmSgG). Thank you! By Emily...
评分Hi, I have just read the book about marketing and I have made my book note into a mindmap with much that I believe is important to save a copy as below. You may also check it out with weipan(http://vdisk.weibo.com/s/C3YOBqbmpmSgG). Thank you! By Emily...
快消市场经理小白书 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024