Sports and Entertainment Management

Sports and Entertainment Management pdf epub mobi txt 电子书 下载 2025

出版者:South-Western Educational Pub
作者:Ken Kaser
出品人:
页数:320
译者:
出版时间:2004-03-18
价格:USD 41.95
装帧:Paperback
isbn号码:9780538438292
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Sports and Entertainment Management serves as a one-semester course for marketing and business management students. Using topics in the sports and entertainment industries, the text and multimedia supplements cover the basic functions of management as outlined in national and state standards. Management topics discussed in the twelve chapters include leadership, finance, product management, people management, information management, legal and ethical issues, customer relations, sales management, managing change, and career development.

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