Nike Culture 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


Nike Culture

簡體網頁||繁體網頁
Robert Goldman 作者
Sage Publications Ltd
譯者
1999-02 出版日期
208 頁數
USD 48.95 價格
Paperback
叢書系列
9780761961499 圖書編碼

Nike Culture 在線電子書 圖書標籤: Nike  Advertising  文化  Culture  英文  Campaign  Brand   


喜歡 Nike Culture 在線電子書 的讀者還喜歡




點擊這裡下載
    


想要找書就要到 圖書目錄大全
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

發表於2024-12-26

Nike Culture 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Nike Culture 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Nike Culture 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



Nike Culture 在線電子書 用戶評價

評分

評分

評分

評分

評分

Nike Culture 在線電子書 著者簡介


Nike Culture 在線電子書 著者簡介


Nike Culture 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Nike Culture 在線電子書 圖書描述

Is advertising changing the way we think about society and ourselves? Does the sign-world of advertising inevitably fuse fantasy with commodities? These are central questions in the sociology of advertising. Most studies deal with them by presenting broad sweeping surveys of theory and ad culture. This is one of the first studies to take an in-depth look at how an advertising image works. It exposes the psychology, sociology, culture and semiotics of the Nike swoosh logo. Nike Culture argues that contemporary society is, above all, a sign economy. The more that signifiers resonate through the intended audiences, the more economically successful the corporation will be. Blending themes of empowerment, transcendence and irreverence, the advertising campaign launches by Nike promoted the company to the top of the sports shoe and apparel industry. Its swoosh logo is now globally pervasive and Nike has become synonymous with sports culture. Nike Culture describes and deconstructs the themes and structures of Nike advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing in issues revolving around race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture. Engrossing and illuminating, Nike Culture provides a wealth of detail harnessed to an authoritative analysis. This book will be required reading on courses in sociology, media studies and cultural studies.

Nike Culture 在線電子書 下載 mobi epub pdf txt 在線電子書下載


想要找書就要到 圖書目錄大全
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

Nike Culture 在線電子書 讀後感

評分

評分

評分

評分

評分

類似圖書 點擊查看全場最低價

Nike Culture 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


分享鏈接





Nike Culture 在線電子書 相關圖書




本站所有內容均為互聯網搜索引擎提供的公開搜索信息,本站不存儲任何數據與內容,任何內容與數據均與本站無關,如有需要請聯繫相關搜索引擎包括但不限於百度google,bing,sogou

友情鏈接

© 2024 book.wenda123.org All Rights Reserved. 圖書目錄大全 版權所有