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Butterfly Economics 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Ormerod, Paul 作者

Pantheon Books

译者

c2000 出版日期

xv, 217 p. : ill. ; 21 cm. 页数

138.00元价格

Pap

丛书系列

9780465053568 图书编码

Butterfly Economics 在线电子书图书标签: 经济 Economics Marketing

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Butterfly Economics 在线电子书图书描述

In this cogently and elegantly argued analysis of why human beings persist in engaging in behavior that defies time-honored economic theory, Ormerod also explains why governments and industries throughout the world must completely reconfigure their traditional methods of economic forecasting if they are to succeed and prosper in an increasingly complicated global marketplace.

ch. 1. Living at the edge of chaos --

ch. 2. Dedicated followers of fashion --

ch. 3. To catch a thief --

ch. 4. Family values --

ch. 5. 'Use the maths, then burn it' --

ch. 6. Illusion of control --

ch. 7. Quantitative quagmire --

ch. 8. Ups and downs --

ch. 9. Through a glass darkly --

ch. 10. Wealth of nations --

ch. 11. To have and have not --

ch. 12. Great oaks from little acorns.