Promotional Strategy 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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James F. Engel 作者

Pinnaflex Educational Resources Inc

译者

2000-04 出版日期

0 页数

USD 74.95 价格

Paperback

丛书系列

9781893673052 图书编码

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发表于2024-11-29

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Promotional Strategy 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Promotional Strategy 在线电子书图书描述

The book takes an innovative approach to promotional strategy and focuses on the integration of the entire promotion mix, not just advertising. As with prior editions, this edition is built on a solid behavioral foundation.

The authors' conviction is that advertising, trade promotion, consumer promotion, personal selling, direct marketing, public relations and publicity, and corporate advertising are all component parts of one integrated promotional mix. Today, most other authors and marketing practitioners also advocate this integrated marketing communication approach.

The book presents numerous practical, real-world examples, illustration, advertisements and cases and has been thoroughly updated and expanded to include topics of greatest importance to today's students and marketing practitioners.

A thorough discussion of the Internet for advertising and direct marketing is presented and media promotion and utilization statistics have been updated through 1999.

Promotional Strategy 在线电子书下载 mobi epub pdf txt 在线电子书下载

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