TV Commercials

TV Commercials pdf epub mobi txt 電子書 下載2025

出版者:Focal Press
作者:Ivan Cury
出品人:
頁數:256
译者:
出版時間:2004-10-19
價格:USD 39.95
裝幀:Paperback
isbn號碼:9780240805924
叢書系列:
圖書標籤:
  • 英文 
  • 編導 
  • 手冊 
  • 廣告 
  • TV 
  • Advertising 
  • Advertisement 
  •  
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Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.

* Learn to make more effective commercials on any budget

* A comprehensive guide to production techniques for making commercials

* Explains dynamics between client, agency, and producer

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