Managing Retail Consumption 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Barry J. Davies 作者

Wiley

譯者

2002-03-19 出版日期

370 頁數

USD 70.00 價格

Paperback

叢書系列

9780471489122 圖書編碼

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發表於2024-10-01

Managing Retail Consumption 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Managing Retail Consumption 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Managing Retail Consumption 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Managing Retail Consumption 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Managing Retail Consumption 在線電子書圖書描述

Managing Retail Consumption locates retailing in its social context and develops the position that retailing can be regarded as a site of consumption, identity, creation and pleasure. It develops a consumption perspective which provides a balanced approach between management and the social sciences. The consumption perspective considers the way retail sites are created or manipulated with a view to understanding the interplay between the provider's requirements and the consumer's ability to manage, structure and edit their repertoire of responses.

The text looks at how retailing works and examines the narrative nature of retailing: how it can tell a story, be playful, and form a major element in the consideration of management of retail operations. It also examines retail in its social context including examples and cases of numerous well known companies such as Tesco, Next and Galleries Lafayette.

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