The Green Banana Papers 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Chris Coleman 作者

St. Barthelemey Press

譯者

2000-10-30 出版日期

0 頁數

USD 24.95 價格

Hardcover

叢書系列

9781887617024 圖書編碼

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發表於2024-08-21

The Green Banana Papers 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

The Green Banana Papers 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

The Green Banana Papers 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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The Green Banana Papers 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

The Green Banana Papers 在線電子書圖書描述

Plenty has already been written about marketing theory and planning. That's not what this book is about. Instead, it's a no-nonsense look at what really causes technology marketing to succeed or fail--and practical advice for entrepreneurs who don't have time or money to waste on experiments.

The Green Banana Papers is packed with valuable tips and insights you can use immediately. Finally, a book for the skeptical, the confused, the disappointed--and every other executive who's spent money on marketing but isn't sure why.

Chris Coleman founded Folio Z, the first technology marketing firm in the Southeast, in Atlanta in 1986. Her firm has launched, branded and promoted more than 200 technology products worldwide and merged recently with Multi-Media Holdings, Inc., in Washington, D.C. Coleman is co-author of Winning the Technology Talent War: A manager's guide to recruiting and retaining technical talent in a dot-com world and a member of the National Speakers Association.

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