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Hermann Simon 作者

Harvard Business School Press

译者

2006-04-30 出版日期

256 页数

310.0 价格

Hardcover

丛书系列

9781591395263 图书编码

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发表于2024-12-28

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Manage for Profit, Not for Market Share 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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A Contrarian Approach to Earning Profits in Mature Markets How do companies in mature marketswhere savings from cost-cutting have been exhausted and breakthrough innovations are hard to come byachieve sustainable increases in profits? For decades, managers have been told the answer lies in pursuing high market share. But Hermann Simon, Frank F. Bilstein, and Frank Luby argue that this misguided advice has destroyed, rather than created, an additional profit potential. In Manage for Profit, Not for Share, the authors contend that companies can extract a profit potential of 1%-3 % of revenue by pursuing a profit, rather than a market share, orientation. Based on their extensive consulting work, the authors lay out a practical, proven program for making significantly more money by reconfiguring the marketing mix to sell existing products and services in different ways. The book offers practical strategies managers can use to differentiate mature products, raise prices effectively, time promotional activities properly, better understand consumer preferences, and more. A convincing counterargument to the reigning market share dogma, this book outlines the new mind-set and tools managers will need to bring their companies closer to peak profit performance.

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利润至上:如何在高度竞争的市场中获取高额利润

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