The LOYALTY ADVANTAGE

The LOYALTY ADVANTAGE pdf epub mobi txt 电子书 下载 2025

出版者:7-09999
作者:Durki, Michonski
出品人:
页数:240
译者:
出版时间:2005-4
价格:212.0
装帧:
isbn号码:9780814408179
丛书系列:
图书标签:
  • 客户忠诚度
  • 客户关系管理
  • 营销策略
  • 品牌建设
  • 客户体验
  • 业务增长
  • 留存率
  • 忠诚度计划
  • 市场营销
  • 商业策略
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具体描述

Build company loyalty from the inside out. Though it may not be obvious, customer satisfaction and brand loyalty are directly connected to the passion and energy of an organization's employees. In "The Loyalty Advantage", readers will learn how to create a loyalty-driven company and how to direct company culture and leadership to develop widespread employee enthusiasm. The book demonstrates how in-house dedication to employees translates naturally into superior customer service, which then creates brand loyalty. Filled with practical tips and proven strategies, the book shows readers how to: create an environment that inspires passion for the brand and company loyalty; encourage employees to help craft and become invested in the company's vision and values; and, translates organizational values into superior products, customer service, and corporate profits. Using proven methods, "The Loyalty Advantage" shows how to create allegiance and translate it into bottom-line results.

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