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Beyond Traditional Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Kamran Kashani 作者

Wiley

译者

2005-6 出版日期

308 页数

USD 65.00 价格

Paperback

丛书系列

9780470011461 图书编码

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发表于2024-09-18

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Beyond Traditional Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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This book aims to be what every marketing manager needs to know about marketing in today’s competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the ‘classic’ literature where innovations in practice had moved ahead of the discipline at an academic level. Each chapter takes a subject that can be defined as being new or relatively new (for instance value chain marketing, marketing through collaboration with customers, and two–way brand building) and illustrates how new thinking has led to innovations in practice. The book is full of examples of real–world companies who have dealt effectively with the emerging issues, and others who have not. Each chapter ends with managerial highlights and actionable summaries.

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