Strategic Management of E-Business 電子商務的戰略管理 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


Strategic Management of E-Business 電子商務的戰略管理

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Mckay 作者
譯者
2003-12 出版日期
384 頁數
602.00元 價格
叢書系列
9780470802922 圖書編碼

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Strategic Management of E-Business 電子商務的戰略管理 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Strategic Management of E-Business 電子商務的戰略管理 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Strategic Management of E-Business 電子商務的戰略管理 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



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Strategic Management of E-Business 電子商務的戰略管理 在線電子書 著者簡介


Strategic Management of E-Business 電子商務的戰略管理 在線電子書 著者簡介


Strategic Management of E-Business 電子商務的戰略管理 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Strategic Management of E-Business 電子商務的戰略管理 在線電子書 圖書描述

Strategic Management of e--Business presents the established models of strategic management and their sustainability to the e--commerce environment. The text discusses the strategic management of e--Business. Both "back--office" systems and e--commerce systems are described and analysed. Since management models have changed as a consequence of greater technology, increased Internet usage to build closer links with suppliers and customers, there is increased focus on the management models that create and maintain value, improve supply chain management, establish and sustain sound customer relationships and create strategic networks. It is these new business objectives and associated management paradigms that are outlined in this new Australasian text. The text adopts a "post dot--com crash" organisational perspective on e--Business and e--Commerce, focusing on those elements that will be important in the future. Thus topics such as e--business strategy, m--Commerce and mobile computing, customer relationship management, and supply chain management are given prominent treatment along with the usual major topics of IT management. Due to the interrelation between IT and e--Business this text is ideal for both IT management and e--business management units. Students are provided with the strategies and models for successful management of e--commerce initiatives. FEATURES * Chapter on m--commerce* Chapters on e--business and SMEa s* Comprehensive and diverse case studies at the end of each chapter represent typical business case scenarios that apply the theory and models presented in the text* Reflects current research in strategic management of e--commerce* Written for all students undertaking study in strategic e--commerce* Combines strategy and human factors* Highlights the importance of creating value in business relationships as well as ethical governance*a Thinking Strategicallya vignettes in each chapter pose various business scenarios and ask the student to assess and offer a strategic solution

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