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Baines, Paul/ Chansarkar, B. A. 作者

John Wiley & Sons Inc

译者

2002-5 出版日期

350 页数

448.00元价格

Pap

丛书系列

9780471497707 图书编码

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Introducing Marketing Research 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The primary purpose of marketing research is to gather information which will allow your company or organisation to make better, more informed decisions. Many textbooks have been published on marketing research but most are very quantitative and are also too detailed for students taking a one-semester course, they do not focus on important qualitative issues such as depth interviews and focus groups - Baines and Chansarkar redress this imbalance. Written as an introduction to marketing research for students taking a one-semester module, "Introducing Market Research" includes chapters on business to business marketing research and Internet marketing research. The authors adopt a practical focus and include numerous practical examples as well as coursework assignments.

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