Contemporary Advertising 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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William F. Arens 作者

McGraw-Hill/Irwin

译者

2005-04-25 出版日期

736 页数

USD 148.75 价格

Hardcover

丛书系列

9780072964721 图书编码

Contemporary Advertising 在线电子书图书标签: 广告教材语言学英语英文原版经典的 ★视觉隐喻

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Contemporary Advertising 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

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全面的广告书

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Contemporary Advertising 在线电子书著者简介

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Contemporary Advertising 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Contemporary Advertising 在线电子书图书描述

Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the “coffee table book” for Advertising, it is known for its current examples, the author’s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.

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