Elements of Multinational Strategy 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Keith Head 作者

Springer

译者

2007-12-01 出版日期

208 页数

39.95 价格

Paperback

丛书系列

9783540744382 图书编码

Elements of Multinational Strategy 在线电子书图书标签: international business

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Elements of Multinational Strategy 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Elements of Multinational Strategy 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Elements of Multinational Strategy 在线电子书图书描述

This textbook on international business integrates the academic study of international trade and foreign direct investment with the actual strategic and operational decisions of exporters and multinational enterprises. The book aims to merge managerial decision making in the internationally oriented firm with the conceptual tools provided by international economics.</P>

It first covers some basic material on exchange rates that is essential for understanding all types of international business transactions. It then focuses on trade, first analyzing the gains from trade and then enumerating the many costs of cross-border goods and service transactions. The four <STRONG>Elements of Multinational Strategy</STRONG> – factor advantages, trade costs, scale economies, and market sizes – will be applied to the decision of which multinational form best suits each firm. The book then takes up issues of central importance to firms that invest overseas: political risk, taxation, and expatriate assignments.</P>

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