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The Final Monograph from the Internationally Renowned Graphic Designer; Follow up to Beware Wet Paint and The Art of Looking Sideways.

Phaidon Press is pleased to announce the publication of a new monograph filled with Mr. Fletcher's most recent creative work, PICTURING AND POETING. The book is an eye-catching and mind-teasing collection of visual games, doodles, graphic objects, drawings, typographic collage and quotations. Filled with almost 300 color images, is a wonderful, witty take on how to think visually and will be a source of inspiration for designers or anybody who works the arts or advertising.

PICTURING AND POETING is a testament to Fletcher's remarkable talent and a reflection of the intelligence and visionary creativity for which he was so acclaimed. The book presents a wealth of material from his notebooks and travel diaries about people and places, the contextual patterns of words and letters, and the charming and infuriating idiosyncrasies of the way in which we communicate with the world around us.

Throughout this personal collection of work, Fletcher's sketches and quotations demonstrate how images can often communicate a point more clearly than text. A self-proclaimed "doodler," Fletcher offers an entertaining exploration of the potential that words have to become pictures, and that drawings have to convey meanings. This book will appeal to anyone who enjoys visual mind-teasers and clever stories.

Alan Fletcher belonged to that elite international group of designers who transcended the conventional boundaries of their craft. He is was consultant Creative Director to Phaidon Press and the author of Beware Wet Paint (1996) and The Art of Looking Sideways (2001) The Design Museum of London will be hosting the exhibition "Alan Fletcher: Fifty years of graphic work (and play)" through February 2007.

PICTURING AND POETING is a tribute to the storied 50-year career of one of the world's great creative thinkers. As Emily King states so eloquently in the book's introduction, "Although much of this book seems to be the work of an instant, it is, of course, the product of a lifetime."