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Philip Kotler 作者

译者

2005-6 出版日期

168 页数

235.00元价格

丛书系列

9789812618054 图书编码

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发表于2024-11-27

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FAQs on Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Book Description

What is the mission of marketing? What do marketing managers need to be successful? What marketing strategies work best today? What is the best way to segment a market? How do you build a brand? What impact will the Internet have on marketing? How can you measure marketing accurately? These are just a few of the crucial questions that Kotler tackles in this book. Concise and to-the-point, but based on unrivalled experience and expertise, this book is essential for virtually every student and practitioner of business and marketing. It will become a great source of wisdom and inspiration at a time when marketing is becoming one of the dominant forces driving business everywhere.

Book Dimension

length: (cm)20.4 　　　　　　　　　　　　　 width:(cm)13.6

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