Dictionary of Marketing pdf epub mobi txt 电子书下载 2025

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出版者:Bloomsbury Reference

作者:P. H. Collin; A. Ivanovic

出品人:

页数:304

译者:

出版时间:2003-12

价格:54.00元

装帧:Paperback

isbn号码:9781904970040

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Book Description

From market research and packaging to TV advertising and publicity, all aspects of marketing are defined and explained in this overview of marketing terminology. Useful supplements in this updated edition include SWOT (strengths, weaknesses, opportunities, and threats) analyses and a sample print specification form.

Book Dimension

length: (cm)19.8 　　　　　　　　　　　　　 width:(cm)12.8