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Mark Weiner 作者

John Wiley & Sons Inc

译者

2006-12 出版日期

247 页数

217.00元价格

HRD

丛书系列

9780787982799 图书编码

公关能量释放在线电子书图书标签: communicators business association IABC-international of EN

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公关能量释放在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

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Using dozens of case studies from well-known companies such as General Electric,FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers aresearch-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.

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