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事后警醒在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Lori L. Silverman 作者

Jossey-Bass

译者

2006-10 出版日期

288 页数

270.75元价格

精装

丛书系列

9780787982706 图书编码

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事后警醒在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands’ End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have.No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. It also shows how Erik Shaw, president and CEO of FivePoint Federal Credit Union, overcame resistance to an organizational name change, resulting in membership growth exceeding the national average.

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