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McLaughlin, Thomas A. 作者

John Wiley & Sons Inc

译者

2006-3 出版日期

245 页数

452.00元价格

HRD

丛书系列

9780471717492 图书编码

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Nonprofit Strategic Positioning 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do is the first nonprofit-oriented book to describe strategic positioning as an alternative to traditional strategic planning. Even in the nonprofit sector, strategic planning is becoming discredited as a formulaic, go-nowhere exercise. This book will take the reader on a stimulating journey through nonprofit strategy development and implementation. The book is timely because the nonprofit sector has reached a turning point where the need to be more business-like is undeniable, and the continuing retreat of the public sector has left even wider gaps in services that nonprofits will be asked to fill. Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do offers a fresh new way for nonprofits to meet the challenges of the 21st century.

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