Essential Principles for Fundraising Success

Essential Principles for Fundraising Success pdf epub mobi txt 电子书 下载 2025

出版者:John Wiley & Sons Inc
作者:Alexander, G. Douglass/ Carlson, Kristina
出品人:
页数:190
译者:
出版时间:2005-12
价格:202.00元
装帧:HRD
isbn号码:9780787975845
丛书系列:
图书标签:
  • 工作
  • Fundraising
  • Nonprofit
  • Development
  • Philanthropy
  • Grant Writing
  • Major Gifts
  • Annual Giving
  • Campaigns
  • Leadership
  • Marketing
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具体描述

"Essential Principles for Fundraising Success" is a single-source, easy-access guide that offers answers to the most commonly asked questions posed by professional fundraisers and volunteers. Organized in a clear, easy-to-use question and answer format, "Essential Principles for Fundraising Success" takes on the challenges that arise daily in the ongoing, high-pressured business of raising money.In this book, G. Douglass Alexander and Kristina Carlson (the founders of the successful Internet-based, fundraising consulting firm FundraisingINFO) offer insight from their combined forty-six years of experience working with thousands of nonprofit organizations. Based on the enduring principles of fundraising, this important resource shows how to master the three mainstays of fundraising - developing a case statement, creating a campaign strategy, and securing big gifts. "Essential Principles for Fundraising Success" also offers creative, out-of-the-box solutions for convincing reluctant board members and other stakeholders to follow proven, effective fundraising strategies.

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