Business Inside Out 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


Business Inside Out

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Robert Witeck 作者
Kaplan
譯者
2006-9 出版日期
208 頁數
$25.00 價格
HRD
叢書系列
9781419505201 圖書編碼

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Business Inside Out 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Business Inside Out 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Business Inside Out 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



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Business Inside Out 在線電子書 著者簡介

Robert Witeck and Wesley Combs are co-founders of Witeck-Combs Communications, a consultancy representing Fortune 500 companies that serve the multi-billion dollar gay, lesbian, bisexual and transgender market. Considered experts in their field, they have been named by the Gay Financial Network as two of the most respected gay business leaders in America, and featured in a Fortune Magazine photo spread. American Demographics Magazine has recognized this dynamic duo among the top 25 individuals over the past 25 years who have made the biggest difference in demographics, market trends and consumer niches. Worldwide media organizations such as CNBC, CNN, Reuters, the Associated Press, Ad Age, the New York Times and the Washington Post call upon them frequently to provide their viewpoints and discuss their pioneering work.


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Marketing experts Robert Witeck and Wesley Combs distill breaking research trends with their partner Harris Interactive and apply more than a decade’s client experience into the core insights of Business Inside Out . While other books have focused on specific dimensions of the gay market—political concerns, social issues, and identity—this is the first-ever resource to provide a complete, real-world approach to targeting this valuable segment. From building a strong business case and developing winning strategies, to designing the right media mix and measuring results, Business Inside Out gives business professionals the knowledge they need to capture the loyalty and wallets of customers in this powerful and still emerging niche market.

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