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The Little Blue Book of Advertising 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

The Little Blue Book of Advertising
☆☆☆☆☆
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Steve Lance 作者
Portfolio Hardcover
譯者
2006-7-6 出版日期
288 頁數
USD 19.95 價格
Hardcover
叢書系列
9781591841241 圖書編碼

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發表於2025-05-28

The Little Blue Book of Advertising 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2025

The Little Blue Book of Advertising 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2025

The Little Blue Book of Advertising 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025


The Little Blue Book of Advertising 在線電子書 用戶評價

評分☆☆☆☆☆

quite useful, like the tone of the book

評分☆☆☆☆☆

quite useful, like the tone of the book

評分☆☆☆☆☆

quite useful, like the tone of the book

評分☆☆☆☆☆

quite useful, like the tone of the book

評分☆☆☆☆☆

quite useful, like the tone of the book

The Little Blue Book of Advertising 在線電子書 著者簡介

The Little Blue Book of Advertising 在線電子書 著者簡介

The Little Blue Book of Advertising 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

The Little Blue Book of Advertising 在線電子書 圖書描述

The new bible for creating more powerful advertising These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with "The Little Blue Book of Advertising." This is a short, fun-to-read, practical book designed to be read quickly and referred to again and again. Each of their fifty-two ideas relates to day-to-day problems with real examples, then provides an innovative, sometimes blunt solution. For instance: #3 Read what your customer reads, watch what she watches #10 Quality is the absence of nonquality signals #15 Sell the benefit, the advantage, and the featureain that order #19 Get the no-bodies out of your approval process #41 Know when and how to scream asalea Just as Jeffrey Gitomeras hugely successful "The Little Red Book of Selling" became the gotta-have resource for salespeople, Steve Lance and Jeff Woll have written the perfect handbook for what does and doesnat work in todayas advertising world.

The Little Blue Book of Advertising 在線電子書 下載 mobi epub pdf txt 在線電子書下載
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