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The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right
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Debbie Weil 作者
Portfolio Hardcover (2006年8月3日)
译者
2006-12 出版日期
218 页数
86.00 价格
精装
丛书系列
9781591841258 图书编码

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The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


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The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right 在线电子书 图书描述

With citizen bloggers multiplying by the minute, corporations are keen to co-opt the authenticity of this online publishing phenomenon. But while many already understand the concept (GM's Bob Lutz, who wrote the foreword, is a blogger), many more are struggling to make sense of a fairly simple proposition: use your blog as a meaningful conduit to your customers, and watch them become your best advocates; use it as an outlet for stale press releases, and watch the world yawn or walk away. Weil provides background on blogs, offers tips on writing them ("invite a conversation"), addresses common concerns ("what if my employees are blogging?"), discusses tools and technology (including podcasts and wikis), and offers a cheat sheet for convincing the boss that it's time to blog. Bonus resources include sample policies and guidelines, design tips, a glossary, and more. Short and sweet, this is more enthusiastic and personably written--and includes fewer CYA disclaimers--than Nancy Flynn's Blog Rules (2006) and is more appropriate for the corporate crowd than Andy Wibbels' Blogwild! (2006). Keir Graff

Copyright © American Library Association. All rights reserved

She makes a convincing case for the corporate blog. Smart, witty, and accessible. -- Kirkus Reports

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