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Conversations with Marketing Masters 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Laura Mazur 作者

Wiley

译者

2007-03-26 出版日期

236 页数

361.00元价格

Hardcover

丛书系列

9780470025918 图书编码

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Conversations with Marketing Masters 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.

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