Pay Per Click Search Engine Marketing For Dummies (For Dummies (Computer/Tech)) pdf epub mobi txt 电子书下载 2025

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出版者:For Dummies

作者:Peter Kent

出品人:

页数:368

译者:

出版时间:2006-02-06

价格:USD 24.99

装帧:Paperback

isbn号码:9780471754947

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图书标签:

ppc
google
for
dummies
ads

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Plan and launch your PPC campaign and keep track of its progress If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide It tells you all about Google AdWords and Yahoo Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you. Discover how to Use the right keywords to trigger your ads Figure your breakeven point Write ads that reach your customers Calculate return on investment Use geo targeting Track your ad results